Behind the Brand

Inspira by Lizzy was born from a place of pain, resilience, and the unshakable belief that beauty can bloom even in the darkest seasons. It’s more than a brand — it’s a love letter to every woman who has ever felt unseen, unheard, or unsure of her worth. Through every accessory, every adornment, Lizzy Hernandez tells a story — not just her own, but yours too.

Founder Lizzy Hernandez — a self-taught artist, Vaquera, and mental health advocate — began creating as a way to heal. What started as a personal journey became a calling to uplift others. In her hands, a simple hat becomes a crown. A piece of turquoise becomes a prayer. A flower becomes a reminder that growth is always possible.  Her designs are inspired by the bold elegance of her Mexican heritage and her love of Cowboy culture — both rooted in resilience, grace, and deep tradition.

Every Inspira piece is handcrafted or hand-selected with love, intention, and the belief that beauty is a language of the soul. Each one is made to honor your path — whether you’re rewriting your story, rediscovering your voice, or stepping fully into who you were always meant to be.

You don’t have to be born a Vaquera to carry her spirit — you just need the courage to rise, shine, and wear your story with pride.